BRAND GROWTH
Mark Richardson
Owner/Planner/Writer, Markr1
Phone:
781.264.6948
Email:
Address:
7268 NE William Rogers Road
Indianola, WA 98342
MY STORY, SO FAR.
I started Elevator Group almost 20 years ago in Boston to launch new products. It was what I knew and liked best. Since then I've worked with some of the smartest and most thoughtful people imaginable. Together, we generated impressive results.
Elevator turned strategy and creative into brand stories, enabled by all forms of media. It was a great run. In 2024, ready for a change, I stepped away and headed west to Seattle. I reconfigured Elevator Group as a nimble marketing services consultancy designed to succeed in a marketing universe being shaped by AI and digital marketing models. So far, so good.
WORK EXPERIENCE
1980-2000
2000 -2008
2008-2023
2024
I rose to senior management at Boston agencies IQ&J/BBDO, Houston/Effler and Hill Holliday. I managed the Converse Worldwide account for 10 years as well NEC Computers, Fidelity Investments, Autonation and many others in between. I experienced the rapid transformation of advertising agencies from analog to digital.
I jumped to the client side as VP Multi-branding of Dunkin (then Allied Domecq) where I integrated Togo's, Baskin and Dunkin, ran Franchisee Marketing and served as Interim GM of Tofo's in California. I went on to Tweeter as CMO, then the country's largest specialty electronics chain, then became Sr. V.P., Sales and Marketing at BJ's Wholesale Club.
I founded and operated Elevator Group and then Elevator North, gained some fame with Mike and Ike Candy, Brown Shoe, Bosu Fitness, COBA Glute Trainer, Honeywell's Muck and XTRAtuf brands, Ryka, Fresh City Kitchen, Bollé, Toughtested, Pay-by-Car and many other start-ups.
I've opened Markr1, LLC. Sailing, fishing, hiking and skiing when not at my desk. A vast and amazing place to live and work.